Musical.ly: What it is, how it works and why it is so successful among adolescents?

It is becoming increasingly clear that video is one of the most potential content platforms on the Internet. Therefore, companies like Facebook or Instagram do not relent in their attempt to get on the bandwagon, offering more and more content in video format (both pre-recorded and broadcast live), and giving their users more ways to produce and consume.

But as big as these companies are, they have very powerful competitors in this field. And one of them is Musical.ly, an app that you may not have heard about, but that devastates American teenagers. Not in vain, it has come to say that it probably ends up becoming “The next Snapchat”. Let’s see why.

What is Musical.ly?

Musical.ly is defined as a social network of video in which you can create, share and discover short videos. Broadly, imagine an app that is a mix between Snapchat and Vine, with which you can record videos of up to 15 seconds, dancing, running a playback or literally doing a little clown before the camera of your mobile, while it sounds background some Song. It is available for iPhone, Android and also from the Amazon App Store.

To use Musical.ly you have to create a user account, which you can do with an email address, a phone number or your Facebook user data. The app is free, but following the trend of the last few years, offers in-app purchases (basically, virtual currencies with which to buy gifts, also virtual, to other users of the app).

In addition to the app to record video, a few months ago Musical.ly has also launched Live.ly, a platform to broadcast live video, competing with apps such as Periscope or services like Facebook Live, and has also reached the number one in the app store in a dozen countries.

So far everything sounds pretty normal, ie nothing really innovative that we have not seen already in other apps. But that doesn’t mean you have to take it lightly. Musical.ly’s growth has been unstoppable; Only in the last year, this app has won 90 million of new users, and has reached the number 1 of free apps in the app Store in twenty countries.

How does Musical.ly work?

After downloading the app, and once created your user account, Musical.ly shows you a kind of timeline in which you can go from a video to another sliding with your finger, as you would on Facebook or Twitter. The timeline is divided into three sections, accessible from the top: the videos published by the people you follow, featured videos, and a section called “for you ” which includes popular videos near your location.

At the bottom of the interface, on the other hand, you will find the main functions of the app: a button to go back to the main screen, another one to search, the middle button to create your videos, and another two more buttons to review your notifications and access your Profile (and from this to the configuration options) respectively.

As a good application of social networks, each user has a profile with avatar image, a small biography, his number of followers (called “fans ” here) and followed, and a list with all his videos published so far. It draws attention to the integration of Musical.ly with other social networks; For example, you can add an icon that links to your Instagram profile, or share an interesting profile on Facebook or Twitter.

Musical.ly also has functions that are already familiar to us of other services, like the possibility to make your private profile, to exchange direct messages with other users, to receive a notification each time a specific user publishes a new video, or Block those users who disturb you.

So far we’ve talked about the “consuming” video part, but what about the “create ” part? This is where the fun starts. To create videos (which the app calls simply “musical. Lys “), you have to click the Center button and you can choose to use a video that you already have in the album of the mobile or record it at that time, with the option to choose the song first if you prefer.

This is another point that draws the attention of Musical.ly: the songs. It is not the typical royalty-free music, but you will be able to use fragments of songs from your favorite artists or current themes that triumph on radio stations around the world: Justin Timberlake, Sia, Lady Gaga, Rihanna and many more. Some, yes, may not be available in your country.

The video can be recorded in several ways: slow motion, fast camera, normal, imitating a timelapse… and if you use the front camera of the mobile and you record yourself in plan selfie, you can put a mask like those that popularized Snapchat or MSQRD. The recording works as in Instagram, that is, video is recorded while the button is pressed, which allows to gather several cuts in a single recording of at most 15 seconds. This flexibility is used by many Musical.ly users to make really original montages and dances.

Once you have processed the video, you can trim it, apply a filter or add a “time” effect (such as repeating a part of the video or playing it backwards). When you have it ready, you can publish it with your title, as well as tags and mentions to your contacts if you want. You also have the option to keep it private.

In addition to recording and sharing videos, Musical.ly includes other options like duets with another user, or create a “party “: A group of several Musical.ly users who can create videos together. In addition, the social network usually organizes challenges around a specific hashtag, in which the videos with more likes appear in the feed of highlighted videos or are republished by popular accounts.

Why does Musical.ly triumph?

I have to admit that when I tried Musical.ly for the first time I felt the same as when I tried also Snapchat for the first time: the feeling of not understanding very well what I was seeing, or what the sense of recording doing the stupid with the mobile… In short, one notch more in the generation gap between those who went to E.G.B. and the new generations.

But in the case of Musical.ly, it doesn’t cost much to begin to understand why it is so successful among the youngest. In this sense, Gary Vaynerchuk is right when he states, as we said earlier, that Musical.ly may be the next Snapchat, because in general, he is following the same path.

Snapchat armed a real revolution in his day among the youngest because it was a social network different from the others, where it did not matter if the selfie did not go perfect, where immediacy and freshness were more important than the poses calculated up to the millimeter and , especially… where your parents were not. In the eyes of teenagers, the moment your mother becomes an account on Facebook (and asks for friendship) This already loses all the grace, because being on the same social network that your parents, simply not cool.

During his first stage, Snapchat fed on many of those teenagers, who fled from paternal control and sought a place to express themselves freely and to be themselves. Now the average age of the snapchatters has risen, mostly between the ages of 18 and 24, and Musical.ly could continue along the same path.

On the other hand, as they collect in Earlier Stuff, Musical.ly is changing the way teenagers interact with music, helping them to integrate it into their day-to-day life, discovering new artists and themes, and allowing them to make their own creations with them, without being musicians. That some videos are absurd, or the protagonists go out foolish? Yes, but what’s wrong with that?

At that age we all made the fool in front of the mirror, using the toothbrush as a microphone and imitating our favorite singer. In fact, in my opinion, daring to record it on video and upload it to the Internet has enough merit, and it says a lot of the ability of these guys to laugh at themselves. I myself at her age would have been unable to do so.

Probably the music critics will scream in the sky watching a group of brats perpetrates some classic Rolling Stones, but is not more important that these guys have contact with that song, even doing a playback, that the fact that neither Even know her? Again in Gary Vaynerchuk’s words, applications like Musical.ly “Allow a younger generation to create content in ways that were not so easy for them before. It’s democratizing content creation for young people, giving them the right tools (video speed control, filters, audio track editing…) to make content fun and entertaining.”

On the other hand, we must not forget that Musical.ly has also become a new platform for singers to interact with their fans, not only creating their own clips where they send greetings and comments, but also asking their followers to Make creations with your music. It is a form of closer contact, more personal, and with this type of interactions no wonder that Musical.ly causes so much excitement among the younger. Saving the distances, it is like when on Twitter you receive a response, a RT or a like of some famous who you follow and admire-but multiplied by a thousand, in the mind of a teenager.

You can get a good idea of the success that this social network has achieved when you see how much it is valued. This November 10, 2017 Musical.ly was bought for between 800 and 1 billion dollars by the Chinese information company Bytedance Technology, proving that they do not consider it a fad but an application in which it is worth investing in a big way. That yes, they will make sure that it maintains its independence in branding so that its growth does not decay.

and is that without going further, according to the latest statistics collected in mid-2017 this network already has more than 200 million of total users, with 60 million of active users per month who are responsible for raising around 13 million of new videos each day.

It said before that unlike other social apps and networks that succeed among young people and not so much among adults (as Snapchat), Musical.ly it does not cost so much to take the meaning and understand why it is so successful. While the people of my generation may find it absurd the perishable content of Snapchat, Musical.ly is more like a social network “Classic “: Share multimedia content by which you receive likes and comments, as in Instagram; There are profiles, followers and direct messages, as in Twitter; And they’re short videos, like I came. In that sense, Musical.ly is also a content creation tool, focused on recording and editing video, which then if you want to share in your social network.

Maybe you do not look in the mood to record singing with your cellphone with your favorite song in the background, much less publish it on the Internet, embarrassment or fear of ridicule. But for many teenagers, this that they can easily do with Musical.ly is a way to spend time with their friends, laugh together, enjoy their favorite songs and have almost direct contact with singers they admire.

In that sense, there is no doubt that Musical.ly has a lot of potential, because it is a tool with which to produce content, with which to have fun, with which to share things with friends and meet new people. In short, a social network that takes the whole game to the format of the future: video.

Top 5 Musically Tips For Beginners

Music is known for its impact n reduction of stress in everyday life. Music has played a big role in ensuring people relax. Music dates back in the earlier centuries , it has been around for a very long time and the mode of music is what has been changing or evolving from the playing of drums to the cassette music to the CD music and now even apps have been developed to ensure that music is received to an individual through even ring tones, iTunes name it. It has been known to relieve stress in a number of cases.

Here are the top 5 tips for beginners:

1. Capture your fans

With musically you can capture your musically followers and fans in an easy way by streaming and ensuring you have followers coming your way. Once online click on those you are following, this will help you to stay in the lead.

2. Filming

You may need to take video shoot outs with your phone, simply click on the “Shoot first” button and avail the information. Its up to you to choose what you would want to film.

3. Doing the video with others

Where as you can do filming by your self , you can have the video capture with your friends, no need to do it alone. Your friends can also be included in the musically. All that is needed is to press the shoot button , however they don’t also have to be in the same room as you are , however the data can be captured as if it all took place at the same place.

That means you can do a shooting with that favorite star of yours without you necessarily being present.

4. Add effects to your video

You can add cool effects to your video(s), to give it a more interesting watch. There are a number of apps one can use, we will focus on the “video star” app. Open it up and click on “send to camera roll” This will automatically send your video to your store and can be shared with others when your musically account is opened.

5. Edit it

It takes quite some work to have that video shot and editing it to what people out there will see. There are lots on songs, pick a song that you can sing along with.

The choice is yours on what you want to film and what you may need to leave out.

How to Use Musically on Android?

The first step will be installing the app, to do so we will be using the Android play store, launch it from your app list and click on search. Type musically and it should automatically appear on top, click on it and head over to the install button. Depending on your bandwidth this should only take a few seconds as the app is a mere 40 megabits in size.

On successful installation launch it. This should bring a series of permission requests, grant each accordingly. The app will launch the welcome screen with both the signup and login options if you already have an account click login otherwise proceed to sign up. The signup option offers you a couple of choices such as use phone number, email address or use Facebook.

On completing the login, the app launches and brings up two tabs: the lower and the upper one. On the top tab, you have: the “featured” menu in the center and “for you” on the right while “follow” menu screen is on the left.

The “featured” screen offers a list of trending videos with Auto-play option. On the right-hand panel, we have the like button (heart shaped), the comments button and additional controls menu (three dots icon), on clicking it you have various options such as:

  • Ask a question: use this to request a Q&A video from the current muser by asking them to do something or just a general question.
  • Send via direct.ly: use this option to send the video to your friends.
  • Share via: use this to share the video via Facebook, Instagram or other share options such as WhatsApp. It’s important to note that with this option you can share an HTTP link or you can choose “copy” this saves the video locally allowing you to share it later.
  • Report abuse: use this to report any cases of sex or violence, spam or other cases of abuse.

Clicking on “for you” menu brings up a list of videos that are based o your previous likes and posts. This menu also has an additional button on its menu; the owl icon brings up the musers profile with options such a follow and also their stats and block or mute options.

On clicking on the “follow” menu, you access a list of people you are following and their videos. This has options such as search and managing the list.

On the lower tab, you have the add button, the search button, notifications button and your profile button.

The add button: this has the option to create a lip sync video using either: pick music option, shoot first or from the gallery. The pick music option gives you the choice of either selecting a local music file or use one from the internet. The shoot first launches your video recorder while the from library option allows you to pick a video from your gallery or you can also use a photo slideshow.

The app allows you to change recording mode to either fast, regular, slow-motion mode, time lapse or epic mode. Feel free to experiment with each until you find one that suits your video. On completing you have the option to save the video, this will automatically upload it online.

It’s important to note that by clicking on the profile option will bring up the profile menu and with it the settings icon on the top left corner. You can use the settings menu to adjust options such as quality of videos, region, push notifications and auto play options. Also, you can easily manage your profiles privacy options and location options. So, go ahead and download the Android musically app from play store and have fun creating awesome videos.

How To Use Musically App On iPhone

In the event that you have an iPhone, there are many music apps that are enjoyable to utilize. One of the more up to date apps is called Musical.ly. This social app gives you a chance to record and alter your own particular music and lip-matching up recordings and impart them to others, and in addition showing the most well known musical.ly recordings and those of your companions. Here you will know everything regarding what musical.ly is, the distinctive elements and how you can utilize them with you musically follower and fans.

Step by Step Instructions to Use The Musical.ly App In iPhone

To start with, once you have downloaded the app – which is free – you should enlist and set up your Musical.ly profile. When you have made your profile you will be taken to the home screen, which will appear like the picture underneath.

This is the default beginning page, where you can find new musical.ly recordings in an assortment of ways and explore around the app. At the top, you can see three choices: take after, which demonstrates you recordings from companions and other individuals you take after; included, which demonstrates to you the most mainstream and slanting recordings, and my city, which indicates you recordings from different clients found adjacent. You can take after a client whenever by tapping on their name and getting to their profile.

Along the base of the screen there are further choices to investigate the diverse components of musical.ly. On the left is the home screen, clarified previously. Alternate choices are inquiry, make a video, notices and a connection to your profile. In the following segment we will disclose how to make a video with musical.ly.

Making a Video with Musical.ly

So now you know about the home-screen and you have viewed a couple of recordings from different clients, you most likely need to know how to make your own video with Musical.ly. All things considered, there two or three distinctive ways you can make your video which are very basic.

You can pick music, which gives you the alternative to choose the track to begin with, so it plays while you record the video. In the event that you pick this choice you will be incited with a menu where you can discover the melody you need.

On the other hand you can shoot first (and make inquiries later?) As the name proposes, this alternative permits you to make a video first and after that select the track to match up with a while later. Finally, you can import existing recordings from your gadget and match up them up your preferred track.

Recording Video & Adding Video Effects with Musically

In case you pick one of the initial two choices, you will be taken to a video shooting screen in musically. To record a video, you basically press it and hold the video catch. Be that as it may, first you have to pick a good shooting mode. As should be obvious in the screenshot beneath there are many video impacts that you can use on musically app.

Clients of the app can shoot their recordings in moderate movement, typical, quick, time slip by or one that the app calls “Epic” which is incredible for making cleverly sensational minutes with companions – you can get some genuinely extraordinary/funny shots by utilizing this impact! Explore different avenues regarding the distinctive shooting modes to see which impacts are your top choices!

When you start to make recordings utilizing Musical.ly, you will presumably need to begin saving the better ones. Possibly you and your companions have made some awesome lip adjust recordings and you will need to clutch those.

You can spare them on any of your online networking destinations or download them onto your photograph and video collection on your iPhone or Android. You will truly appreciate utilizing this app and you will more than likely utilize it more than some other.